Product

The count, the wait and the space, in one place.

Threshold measures three things well: how many people, how long they wait, and which spaces they use. Everything in the product is one of those three, put in front of the person who can act on it.

Inside right now
312of 420 limit
74%
Visitors by hour a usual day
10a1p4p7p10p
The East Gallery is visited by 9% of visitorsThe typical gallery gets 36%.
Ticket line passed 5 minutes at 11:45A second desk for that half hour would clear it.
Saturday ran 22% above a usual SaturdayThe new exhibition opened that morning.
Illustration with sample numbers.

A dashboard that starts with right now.

  • Live headcount against the limit you set, for the whole site and for any room.
  • Today against a usual day, hour by hour, so a slow morning or a surge is obvious at a glance.
  • Any period: today, yesterday, a week, four weeks, or the dates you pick.
  • A screen for the lobby: a public view that tells visitors how busy it is and how long the wait is.
Inside right now
312of 420 limit
74%
Visitors today
1,312
+8%
Line wait
2m 40s
target 5 min
Median visit
54 min
+3 min
What stands outLast 7 days
Short-staffed from 12p to 6pConversion in those hours is 21% against 25% the rest of the day.
Clearance Loft: visited by 4% of shoppersThe typical department gets 19%.
Saturday was the busiest day1,940 shoppers, 22% above a usual Saturday.

Findings, written out.

Most people do not have time to read charts. Threshold reads them first and says what it found in a sentence, with the figure behind it.

  • Staffing gaps: the hours traffic outran the schedule.
  • Dead space: the rooms, displays and machines people walk past.
  • Lines: where waits passed your target, and how many people gave up.
  • Events: what a promotion, an opening or a show did to traffic.

Alerts on your terms.

Every industry starts with sensible alerts. Change the thresholds, add your own, and keep a record of what was acknowledged and when.

  • Over a limit: a room or the whole site passes the number you set.
  • Waiting too long: a line stays over target for more than a few minutes.
  • Somewhere it shouldn't be: people counted in a space that should be empty.
AlertsToday
Main floor over its limit435 inside against a limit of 420
9:42 pm
Bar line over 6 minutesFor 14 minutes
8:10 pm
Door line back under targetAcknowledged by the floor manager
7:30 pm

Reports for you, and for the people you answer to.

  • On a schedule: daily, weekly or monthly, by email, as a page to print or a spreadsheet.
  • For outside parties: send an exhibitor, tenant or sponsor a link to the traffic for their space alone. You choose what it includes, the dates it covers and when it stops working.
  • For the record: occupancy logs and attendance figures you can hand to a board, a funder or an inspector.

Add your own numbers and traffic turns into money.

Counts say how many came in. Put a sales, schedule or ticketing export beside them and Threshold works out the rest.

  • Conversion: the share of people who came in and bought.
  • Revenue per visitor, by hour and by day.
  • Staff to traffic: the hours you had too few people on, and too many.
  • Bookings against arrivals: classes and rooms that were booked but stayed empty.
YesterdaySales export added
Shoppers
1,104
−4%
Conversion
24%
+2 pts
Per shopper
$18.40
+6%
12p to 2p ran two people shortTraffic was at its peak; conversion fell to 19%.

Also included

Built for more than one building and more than one reader.

Every location side by side

One page for all your sites: who is open, how full, what needs attention, and how each compares on the same measures.

The right view for each role

Owners, managers, staff and read-only viewers, each limited to the locations they work in.

Mixed sites

A hotel with a restaurant and a gym, or a museum with a shop and a café, each part measured in its own terms.

How it is installed

One small computer. Nothing new on the ceiling.

Threshold works with the cameras and recorder you already have. If your site needs a machine to run it, that is part of setup.

Connect

The Threshold box joins your network and reads your recorder's video streams. It is read-only: nothing on the recorder or the cameras is changed.

Mark what matters

Entrances, rooms, displays and lines are drawn on each camera's view, starting from your industry's template.

Check the count

The numbers are checked against a manual count before you rely on them, and the dashboard shows how each camera is doing afterwards.

Invite your people

Dashboards are reached from any browser. The video never leaves your building; only totals and durations do. A fully on-site setup is available where policy requires it.

See it on a place like yours.

A demo walks through a site in your industry, with its own spaces, measures and reports.